Testing Podcasting

Testing Podcasting

Why do some people succeed at podcasting while others don’t?

It’s something that has perplexed me for a long time.

I’ve been podcasting for 10 years and I started studying top level podcasters in depth for a show in 2020. Over that time I have collected almost 80,000 words of research, notes and examples.

While many of these ideas were based on direct observations, some were much more nuanced. I had to draw together ideas from multiple scenarios and shows. I have tested many on myself and some worked but some didn’t.

The thing is in all those tests I had a problem. I couldn’t remove one key element, me!

So, I’m looking to open up some of my research to other people willing to try something new.

All I ask is that you provide me with feedback on what happens.

Of the original research I’ve probably turned a 1/4 of it into a set of concepts which can be tried. I’ve written them in an easy to follow way but it’s still best to think of them as being in draft form.

One other important thing to remember is that these ideas are aimed squarely at “serious” podcasters.

This is not something that people who just want to have a bit of fun with podcasting will enjoy as these ideas require a different mindset. As one speaker said the other day while describing YouTubers, “there is a big difference between how amateurs and professionals approach it.” This is all about the individual who takes the “professional” approach.

My end goal is to see how top podcasters make revenue, position themselves in the market and use podcasting as part of a wider project to develop their business or brand. So I’m looking for people who share that vision.

What I hope you will find is some interesting concepts which force you to think differently about podcasting. There are some very honest examples in there too, so this is a warts and all version of what I have learnt.

It’s also worth remembering that there is no support for any of this, no fee, no warranties, etc. I am rewriting and revising this content all the time as well, so the material could and will suddenly update with improvements and new tests.

You are very welcome to try these ideas out. All I ask is that you tell me what happens when you try them.

If you are interested then drop me your email below. I’ll send you back some login details.


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